Jared Allen Supporting Veterans
In honor of Veteran's Day Procter & Gamble and Walmart partnered with Jared Allen, defensive end for the Chicago Bears, and his foundation Jared Allen's Homes for Wounded Warriors to help better the lives of Chicago veterans through the support of the Eddie Beard Homeless Veterans' Housing Program.
The primary design focus was a mix of grunge and vintage Americana. I was asked to incorporate both grunge elements as well as the American flag. The main elements were to be the Salute to Service video, produced by AKA. Jared Allen had a strong tie in with the promotion via his organization Homes for Wounded Warriors which provides support handicapped-accessible homes for severely wounded military personnel returning from Iraq and Afghanistan.
Created at AKA MEDIA INC.