Legends Trading
Legends Trading
Legends Trading was looking to develop a new platform that allowed talented candidates in the global trading community to test their skills and create new legendary traders. The project would consist of a marketing website through HubSpot, an e-commerce store through WordPress using woocommerce and a webapp.
Leveraging the power of HubSpot CMS, the marketing design needed to be simple and with a clear objective of developing a clean and pleasant user experience. The website needed to be informative, with clear messaging as it is used by world class traders. The biggest challenge was to incorporate a design which can be acceptable among the trading community, with an interface that makes it easy to set-up and begin trading and gaining trust and experience in the system.
My Role
- Design Direction
- User Research
- UX/UI Design
- Illustrations & Animations
Service
- Website Design
- Frontend development
- Product Design
Design and Brand Guidelines
The Legends Trading logo was designed to be clean, simple and impactful for its users. The strong verticality of the logo gives the icon a sense of movement and represents growth, success, and wealth in ones trading endeavors. The logo is designed with a combination of orange and black colors. The color choice incorporates the energy of an orange hue with the classical antiquity of black and red clay in Greek pottery which was often found depicting legends from mythology.
